In partnership with the Terres de Camargue Community Council, the daily drama Ici tout commence is launching its official store in the heart of Saint-Laurent-d’Aigouze. Adjacent to the Tourist Office, the store aims to create a space for fans to connect with the series and extend the on-screen experience into real life.

The artistic teams, led by Marc Thiebault—production designer for both Ici tout commence and Demain nous appartient—have designed a space that reflects the visual identity of the show, along with a line of branded merchandise. Fans will be able to purchase kitchen utensils, dishware, as well as clothing and accessories inspired by the series.

The project was initiated by Emelyne Thurier-Fouillé, Director of Diversification at Newen France, and is set to open on July 19, 2021.

Catch Ici tout commence Monday to Friday at 6:30 PM on TF1 and streaming on MyTF1.