Bringing together a community of over 1.5 million people and amassing more than 1.3 billion views across all platforms (YouTube, Facebook, Snapchat), the documentary series L’Effet Papillon, produced by CAPA, remains a powerful and iconic brand in the digital space.

The launch of the FAST channel L’Effet Papillon on Samsung TV Plus France, available to Samsung Smart TV and Galaxy device users, marks a new step in the ongoing strategy initiated two years ago: to amplify the digital presence of one of the few shows offering global documentary stories with a unique and offbeat tone.

This channel launch is part of a broader partnership with Samsung TV Plus, which will soon welcome additional FAST channels from the Newen Connect catalog, curated and managed by Newen Digital, to the platform’s lineup starting in Fall 2023.

Among the content produced by CAPA, newly filmed episodes from 2022—ranging from the return of censorship in American public libraries to modern-day neo-Vikings reviving the most bizarre pagan customs during the winter solstice—will also be part of the channel’s programming.

Technically operated by Amagi, a leading media tech company providing cloud broadcast and targeted advertising solutions for streaming television platforms, the channel will launch with 50 hours of programming, expanding to over 110 hours by the end of the year.

Antoine Chotard, Head of Samsung TV Plus France:
“Samsung is proud to welcome Newen Digital’s first FAST channel to our platform. The launch of L’Effet Papillon on Samsung TV Plus marks the beginning of a special relationship between our two companies in the FAST space and reflects a shared vision for the future of streaming in Europe.”

Olivier Levard, Head of Newen Digital:
“We’re thrilled to partner with Samsung for our first FAST channel and to bring L’Effet Papillon documentaries to Samsung TV Plus, following our successful launches on TikTok and Snapchat last year. This is fully in line with our strategy to showcase our programs wherever our audiences are.”